The Impact of Managerial Alertness on Enterprise Cross-Border Innovation

This research introduced managerial alertness as a pivotal instrument that can be used to maximize enterprise cross-border innovation outcomes. This study explores the relationship between managerial alertness and Enterprise of cross-border innovation. We conceptualized resource bricolage as the mediating factor in these relationships and also introduced cognitive structure (cognitive flexibility and complexity) as a moderating construct. To validate hypotheses, we employed multiple regression analysis and analyzed data from 313 managers from various cross-border enterprises around 28 cities in China. Results indicated that managerial alertness positively impacts enterprise cross-border innovation. Moreover, resource bricolage also mediates the relationship between managerial alertness and enterprise cross-border innovation. This research also found the moderating relationship cognitive structures (flexibility and complexity) have on the relationship between managerial alertness and enterprise cross-border innovation. This study not only contributes to extant literature but also provides new insights into how managerial alertness affects enterprise cross-border innovation.