GSM usage at the University of Ibadan

PurposeThe purpose of this study is to investigate the use of global system for mobile communications (GMS) at the University of Ibadan, Nigeria, emphasizing the nature and characteristics of the activities for which it is used, the factors that promote or beset its use, its benefits and the quality of services provided by the operators.Design/methodology/approachThe study adopted a descriptive survey design. A two‐stage stratified sampling technique was adopted for selecting a sample of 456 staff and students of the University of Ibadan that form the target population. The questionnaire was the main data collection instrument while frequency and percentage distributions were the analytical tools adopted.FindingsFindings show a significant use of the GSM for social activities (getting in touch with friends and relations) while its use in research and academic activities was less significant. Also a number of inhibitors of effective GSM use in the University of Ibadan such as limited network coverage, unstable network and difficulty in making calls, etc. were identified.Originality/valueThis study, apart from throwing light on the patterns of the use of GSM in the University of Ibadan, serves as a guide to policy makers to review the policy on telecommunications so as to allow for more and more competitors to engage in the telephony service. The study recommends that the government need to promote a competitive mobile phone market for more players to come into the sector and an upgrade in the communication standard for better GSM services in Nigeria.