The Role of Bonuses in Improving Employee Performance at CV. Parama Persada

In the increasingly fierce competition in the business world, companies are required to improve work efficiency and effectiveness to remain competitive and sustainable. One of the strategic efforts taken by companies is the provision of bonuses as a form of financial and psychological incentive for employees. Bonuses serve not only as additional income but also as recognition and appreciation for performance, which in turn encourages higher work motivation, loyalty, and commitment. This study aims to analyze the role of bonuses in improving employee performance at CV. Parama Persada. The research employs a descriptive qualitative method with data collection techniques including observation and interviews with employees. The findings indicate that the bonus system at CV. Parama Persada has a significant impact on employee performance. Various types of bonuses, such as individual performance bonuses, team bonuses, annual bonuses, attendance bonuses, and loyalty bonuses, are found to effectively motivate employees and drive them to achieve performance targets. Moreover, a fair, transparent, and timely bonus distribution system fosters trust and engagement among employees. These results highlight that well-managed bonus schemes not only enhance productivity but also reduce turnover and strengthen the organizational culture. Thus, bonuses are proven to be a strategic tool in human resource management for sustaining workforce quality and achieving company goals