Archetypes in Branding: A Toolkit for Creatives and Strategists

• Tailor assessments to every topic, skill, and concept taught in physical education. • Help students make connections between concepts to enhance learning. • M...

Life near the end of life will mean different things to different people. For some patients, the priority may be length of life, but for many patients ‘life’ may mean something com...

This section is a toolkit contains some key reference information for hospital neurologists. This chapter concerns assessments....

This section is a toolkit contains some key reference information for hospital neurologists. This chapter concerns neurologic management issues....

This book is about Lady Gaga’s branding—the stories that inform it and the ideas that shape her public image. Who is Lady Gaga and how does she connect with her fans and ...

Abstract This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive a...

Surveying print and digital graphic life narratives about migrants, refugees and asylum seekers, this book investigates how comics and graphic novels witness human rights transgres...

Asia is headed toward an uncertain and potentially volatile future in the maritime arena. The two rising Asian powers, China and India, dependent as they are on seaborne commerce f...