Archetypes in Branding: A Toolkit for Creatives and Strategists

Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The challenge is sustaining image, loyalty...

• Tailor assessments to every topic, skill, and concept taught in physical education. • Help students make connections between concepts to enhance learning. • M...

This book is about research in brand management and contemporary issues in marketing. It is designed to bring today�s professionals, managers, academicians and students the current...

Angels, demons, and demigods are ubiquitous in popular culture, functioning as protagonists, antagonists, and amused commentators on the folly (or glory) of human existence. ...

I conclude that the press played much more than an instrumental role in relaying the Tea Party brand and that this study highlights the specific ways in which the distinctions betw...

Life near the end of life will mean different things to different people. For some patients, the priority may be length of life, but for many patients ‘life’ may mean something com...

This section is a toolkit contains some key reference information for hospital neurologists. This chapter concerns assessments....

This section is a toolkit contains some key reference information for hospital neurologists. This chapter concerns neurologic management issues....