The axiological function of the literary magazine “Don”

INTRODUCTION. The axiological function is the most important aspect of the activity of literary journals. It manifests itself in the ability of publications to form a certain value system and convey cultural norms and aesthetic ideals to readers. The purpose of the study is to determine the specifics of the implementation of the axiological function of journalism using the example of the magazine “Don” as an important tool for the formation of value orientations in the modern sociocultural space. MATERIALS AND METHODS . The literary and artistic magazine “Don” is analyzed. The research period is the issues of the journal published from 1960 to 1980. The main research methods are system analysis, classification, and cultural and historical analysis. RESULTS AND DISCUSSION . It is revealed that in the 1960s and 1980s, the publication played an important role in the formation of stable value orientations of society. In those years, the Don became an important tool for cultural and ideological education. It is determined that the materials of the first half of the issue largely implement the axiological function. In this part of the magazine’s issue, the values that were important to society and characteristic of the USSR's state policy were broadcast. CONCLUSION . The conclusions obtained in the course of this study can be used to further study the implementation of the axiological function in literary journals, both at the present stage and in the historical perspective.