SURVIVAL STRATEGIES OF SMALL TOURISM BUSINESS FACING THE COVID-19 PANDEMIC IN AMED KARANGASEM, BALI

The purpose of this study is to determine the strategy of tourism business actors in the Amed Karangasem area of Bali in running their business during a pandemic. Data was obtained by conducting in-depth interviews and distributing questioners to tourism business actors. Results of data analysis showed that employers will continue to do the same business by reducing employees and there are also layoffs with employees, salary cuts, giving large discounts to customers to be able to get through the pandemic and business actors will change their business strategies Tourism businesses in Amed are faced with financial problems. The most significant financial problems during the pandemic are not being able to pay salaries/wages (66.7%), debt payments (20%), bill costs and other financial problems (13.3%).