Influence of Cultural Festivals on Local Economic Development in Zimbabwe

Purpose: The aim of the study was to analyze the influence of cultural festivals on local economic development in Zimbabwe. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Cultural festivals in Zimbabwe boost local economic development by attracting tourists and increasing spending in businesses, hotels, and restaurants. They also create job opportunities in event management and hospitality. Additionally, these festivals promote cultural heritage and community pride, which can enhance regional attractiveness for investment. However, economic benefits are often concentrated in larger cities, leaving rural areas less impacted. To maximize benefits, it is essential for festival organizers and local governments to ensure equitable distribution of resources and support sustainable infrastructure development. Unique Contribution to Theory, Practice and Policy: Creative economy theory, event impact theory & place-based economic development theory may be used to anchor future studies on analyze influence of cultural festivals on local economic development in Zimbabwe. Local governments and festival organizers should develop targeted marketing strategies that not only attract more visitors but also extend the festival’s economic benefits beyond its duration. Develop and implement policies that provide financial and logistical support to cultural festivals. This could include grants, subsidies, or tax incentives for festivals and local businesses involved in the event.