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Cognitive Balance Theory (Heider)
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Balance theory explains how people tend to maintain consistency in patterns of their liking and disliking of one another and of inanimate objects. When patterns of liking and disliking are balanced, structures are stable. When they are imbalanced, structures are unstable and there is pressure to change in the direction that makes them balanced.
Title: Cognitive Balance Theory (Heider)
Description:
Balance theory explains how people tend to maintain consistency in patterns of their liking and disliking of one another and of inanimate objects.
When patterns of liking and disliking are balanced, structures are stable.
When they are imbalanced, structures are unstable and there is pressure to change in the direction that makes them balanced.
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