CONDITIONS FOR FORMATION OF EFFECTIVE EMPLOYMENT

The article presents the idea of ​​developing the concept of effective employment and creating conditions for its implementation. Under modern conditions, theoretical constructs of full and productive employment contradict the requirements of innovation and information society, do not take into account the peculiarities of modern human resources, socialization of social and labor relations, the priority of improving the quality of life. Instead, the concept of effective employment resolves this contradiction, as it covers not only the economic results of employment, but also its social effectiveness. Employment can be considered effective, when ensures the productive use of human resources and, at the same time, leads to a significant increase in the living conditions of workers. The article notes that at the moment the Ukrainian economy has a model of inefficient employment. This is evidenced by underutilization of human potential, lack of effective jobs, the presence and even growth of unemployment, the spread of informal employment, imbalances, structural and regional disparities in the labor market, increasing migratory outflows of the working population. Employment inefficiencies affect the decline in key macroeconomic indicators. The article proves the need to develop a model of effective employment and proposes measures for its practical implementation. Among the factors of building an effective employment system in the article the emphasis is on such measures as the transition to indirect, soft forms of human resource management, stimulating innovative economic development in all its spheres and activities, developing flexible forms of employment, promoting self-employment, active social policy, including, first of all, modernization of relations in the field of compensation policy.