Customer’s Awareness towards Sukanya Samriddhi Yojana (SSY) : Special Reference to Latur District

Every investor is expected to take their investment decisions on awareness and knowledge of the scheme. Lack of information about the scheme cannot attract the investors. To attract the investors the information about the scheme should be spread in the public. Awareness enables to investors to take investment decisions. Investors obtain the information required for investing, evaluating the investment option which are suit their specific goals, ascertains rights and obligations in a particular investment takes necessary precautions and seeks help in case of any grievance. In order to create awareness about the scheme and empower them to be smart investors, awareness is very important. In the present study the primary data was collected from the 112 respondent of MGNREGA female workers through the well structured questionnaire. The secondary data was obtained from the government website. The data was analyzed by using Chi-square test at 5% level of significance. It was found that, there is a significant association between the age, educational qualification and marital status of the respondents. To improve the awareness the respondents’ government should make some efforts to improve these variables in the rural area. It is also found that there is no attraction about the account opening in the commercial banks and post offices.