When Writers Activate Readers: How the autofictional blog transforms Arabic literature

The adoption of Internet technology in Egypt has led to the emergence a new literary genre, the ‘autofic-tional blog’. This paper explores how this genre relates to the Arabic understanding of literature, using as examples a number of Egyptian autofictional blogs written between 2005 and 2011. The article shows that the autofictional blog transforms ʾadab into an interactive game to be played among authors and readers, away from the gatekeepers of the literary institutions, such as literary critics and publishers. In this game the author adopts a hybrid genre and mixed styles of Arabic and challenges the readers to take an active role in discovering the identity hidden behind the screen and making their way into the text. The readers, in return, feel entitled to change and contribute to the text in a variety of ways.Keywords: autofictional blog; ʾadab; modern Arabic literature; Egypt