Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
The selfie phenomenon – consumer identities in the social media marketplace
View through CrossRef
PurposeThe purpose of this paper is to outline the contributions presented in this special section on the selfie phenomenon and its significance for marketing practice and scholarship.Design/methodology/approachThe significance of the topic is reviewed and themes related to the selfie phenomenon and marketplace issues are discussed in connection with extant research. The contributions of each paper are briefly highlighted and discussed.FindingsAlthough the selfie is a relatively new phenomenon, both marketing practice and scholarship have noticed its prominence in consumer lives and potential for generating marketplace insights. Despite its frequently presumed triviality, the selfie is a multifaceted phenomenon of significance to key marketing areas such as branding, consumer behavior or market research. Possible avenues for future research are outlined.Originality/valueKey issues relating to research into the selfie phenomenon for marketing scholars are illuminated.
Title: The selfie phenomenon – consumer identities in the social media marketplace
Description:
PurposeThe purpose of this paper is to outline the contributions presented in this special section on the selfie phenomenon and its significance for marketing practice and scholarship.
Design/methodology/approachThe significance of the topic is reviewed and themes related to the selfie phenomenon and marketplace issues are discussed in connection with extant research.
The contributions of each paper are briefly highlighted and discussed.
FindingsAlthough the selfie is a relatively new phenomenon, both marketing practice and scholarship have noticed its prominence in consumer lives and potential for generating marketplace insights.
Despite its frequently presumed triviality, the selfie is a multifaceted phenomenon of significance to key marketing areas such as branding, consumer behavior or market research.
Possible avenues for future research are outlined.
Originality/valueKey issues relating to research into the selfie phenomenon for marketing scholars are illuminated.
Related Results
The neurocognitive basis of selfie-related behaviors in adolescents
The neurocognitive basis of selfie-related behaviors in adolescents
Selfie-related behaviors which are accepted as only one of the results of social media addiction are known as selfie uploading, capturing selfie, sharing selfie, selfie posting and...
The Geography and Gaze of the Selfie.
The Geography and Gaze of the Selfie.
Although self-portraits have an important place in the history of artistic expression and have been in vogue for centuries, the selfie – the digital portrait of oneself, most often...
Representasi Seni Fotografi Selfie Pengunjung Museum Lawang Sewu Semarang
Representasi Seni Fotografi Selfie Pengunjung Museum Lawang Sewu Semarang
Penelitian ini bertujuan untuk memahami bagaimana masyarakat terlibat dengan seni di era selfie, perangkat digital, dan media sosial. Ini mengkaji pengalaman penonton pameran seni,...
SELFIE TOURISM DAN ELECTRONIC WORD OF MOUTH SEBAGAI ANTESEDEN RE-VISIT INTENTION
SELFIE TOURISM DAN ELECTRONIC WORD OF MOUTH SEBAGAI ANTESEDEN RE-VISIT INTENTION
<p><em>Research linking selfie behavior and tourism management is very rarely implemented. Selfie behavior is more researched as part of psychology that studies human b...
HUBUNGAN ANTARA KESEPIAN DENGAN SELFIE-LIKING PADA MAHASISWA
HUBUNGAN ANTARA KESEPIAN DENGAN SELFIE-LIKING PADA MAHASISWA
This study aims to examine the relationship between loneliness and selfie-liking. The hypothesis of this research is that there is a positive relationship between loneliness and se...
Selfie Phenomenon among a Sample of Egyptian University Students: Rate and Psychiatric Correlates
Selfie Phenomenon among a Sample of Egyptian University Students: Rate and Psychiatric Correlates
Abstract
Background
The SELFIE phenomenon being an emanating one, specifically affecting adolescents and young adults. It emerge...
Social Media, Selfie Culture and Art Museums: Shifting Behavior in Art Museum Visitors
Social Media, Selfie Culture and Art Museums: Shifting Behavior in Art Museum Visitors
Smartphone users have a new habit of taking selfies then posting to Instagram or Facebook which will then be liked and commented on by their friends. This selfie culture influences...
Harry Potter and the Fan Fiction Phenomenon
Harry Potter and the Fan Fiction Phenomenon
The Harry Potter (HP) Fan Fiction (FF) phenomenon offers an opportunity to explore the nature of fame and the work of fans (including the second author, a participant observer) in ...