BLEEDING PURPLE, SEEING PINK: DOMESTIC VISIBILITY, GENDER & SOCIAL REPRODUCTION IN THE HOME STUDIOS OF TWITCH.TV

From greenscreens in the bedroom to webcams on refrigerators, household surfaces underlie the broadcast of personality on Twitch.tv, Amazon’s $15 billion platform for live video entertainment. This paper examines how homemaking and visibility are co-conceptualized in the labour of gendered and racialized game live streamers. Drawing from a virtual ethnography of Twitch creators’ domestic spaces in North America (n=12), I document the staging of household visibility in relation to Twitch’s affordances of on-demand broadcast and play. Extending feminist and social reproduction theorizations of housework, I discuss how this convergence of house- and sight-making reifies the gaming industry’s historic reliance upon unremunerated spousal support. How such marginalised Twitch streamers calibrate opacity between their broadcasts and their homes reveals the affinities between platform aggregation and domestic privatisation on local and global scales. The converging geographies of labour, leisure, and living demanded by Twitch represent more than ancillary sites where gameplay(ers) are visually recomposed as “web-ready” for live platform(ization). Rather, the management of a domestic timespace on Twitch represents a struggle for autonomy over the means of cultural production by workers across social media entertainment. This paper reframes “Bleed Purple” as more than Twitch’s company slogan, branded by emojis. Rather, it proffers Twitch as a vital case study on why social reproduction and feminist theories are integral to deepening our understanding of platform work, in and beyond the home.