MANAGEMENT IN THE WORLD AND IN UKRAINE

Problem and task. It is well known that the state of the Ukrainian economy is unsatisfactory and requires significant improvement. Based on Peter Drucker's words that "there are no underdeveloped countries, only poorly managed ones", we can conclude about the necessity and expediency of significantly increasing the efficiency of the application of modern management systems. in Ukrainian organizations, in particular, and in Ukraine as a whole. In this regard, it seems relevant to understand more deeply the features of modern management and the problems in this area inherent in Ukrainian society. Therefore, the purpose of this work is to analyze the development (evolution) of management in the world to understand its features at the present stage, as well as to investigate the actual application of management in Ukraine and identify the problems that exist here in order to prepare proposals for improvement. Research methods. In the process of research, the methods of comparative analysis, data analysis by grouping them, summarizing information were applied. Results. It was revealed that the concept of "management" was constantly changing in the world, and since the beginning of the 21st century, it acquired a fundamentally new meaning, which was established, in particular, in the international standard ISO 9000:2000. Unlike the previous understanding of management as "contrоl", modern management is, first of all, about the public brain and public mind, about common values and the formation of common goals based on them and the subsequent achievement of these goals through "contrоl". Modern management is an independent branch of knowledge and an independent sphere of activity, which plays a key role in ensuring competitiveness and sustainable development of both individual organizations (enterprises, institutions) and countries as a whole. At the same time, there are significant problems in understanding and applying modern management in Ukraine, which have been hampering its development for more than 30 years. The term "management" is considered a synonym of the Ukrainian terms "управління" and "керування", which is fixed in DSTU ISO 9000:2015. Even today, there is a misconception that management is a component of technical regulation, in particular standardization. Due to a misunderstanding of modern management, it was initially "assigned" to Derzhstandart (in recent years, to the Department of Technical Regulation of the Ministry of Economy). As a result, today "management in Ukrainian" is, in fact, "management" that is "stuck" in the 20th century. This has become one of the key factors in the emergence of many problems in Ukrainian society. The results of the study made it possible to create proposals aimed at improving the situation on a national scale. Conclusions. Due to inadequate understanding of the essence of modern management in Ukraine, due attention is not paid to its development. No central executive body responsible for the development of management in the country as a whole has been appointed. The issue of improving management is not reflected in any state policy and strategy for the development of spheres of life. Public sector organizations, in particular executive authorities, and business companies use mostly outdated, imperfect management systems. In order to eliminate the mentioned shortcomings and improve the situation, it is necessary to urgently change the attitude towards this extremely important component of state formation. Keywords: sustainability; management; leadership; management; direct, contrоl; standards; management systems; manager.