The Future of Elvis Studies

Abstract Elvis is someone who’s place in pop culture and society is inescapable, yet whose presence in the academic library and seminar room is virtually absent. In the decades-old, and now rather tired, staged battle between Elvis and the Beatles, on any quantifiable measure of scholarly interest, in academia the Fab Four would easily win. Despite Elvis’s iconism, and despite his evident and ongoing connection to a range of social issues, he constantly seems to miss the requirements for capturing scholarly attention. To some extent, Gilbert Rodman’s claim still holds true that intellectuals have traditionally been unwilling to see Presley as a figure of sufficient importance to undertake serious critical work on his life, his art, or his cultural impact. With their concerns for taste and text, film studies and popular music studies have tended to ignore Elvis. In contrast, disciplines that grapple with those same subjects in relation to social issues have embraced the Elvis phenomenon because it is a useful case study when considering prejudice. In this section I will therefore explore three academic fields that have discussed Elvis Presley, or more precisely the issues that he represents: Southern studies, cultural studies, and legal studies. In addition to these, Elvis “scholar-fans” have produced a wealth of material, some of which is highly insightful and effectively blurs the lines between popular and academic publication. Finally, the chapter makes some suggestions about topics we might desire to see in future Elvis studies.