THE RISE AND FALL OF BYJU’S

This paper examines the trajectory of BYJU’S, once celebrated as India’s most valuable startup and the world’s largest EdTech company, which experienced meteoric growth followed by a dramatic decline. The study explores the internal and external factors that contributed to BYJU’S success and subsequent downfall, focusing on business strategy, financial mismanagement, leadership issues, and changing market conditions. Through a case study methodology using secondary data sources, the research identifies lessons for startups, investors, and policymakers about balancing hypergrowth ambitions with sustainable business practices. The findings underscore the significance of corporate governance, realistic valuation strategies, and adaptability in dynamic sectors like education technology.