STRATEGIC PLANNING FOR THE CORPORATE ENTERPRISE'S INTEGRATIVE DEVELOPMENT

This article is dedicated to the systematization of theoretical positions and the development of approaches concerning the strategic planning of integrative development for corporate enterprises. It identifies the role and place of integrative strategy (as a set of strategic decisions determining the type and depth of interaction between the enterprise and other business entities or their associations) within the strategic planning system of corporate development. It establishes that the main provisions of the integrative strategy of a corporate enterprise should stem from and be fully aligned with other aspects of strategic development planning. The formation of an integrative strategy for a corporate enterprise is proven to be an integral element in reducing uncertainty and risks during the processes of integrative-type development. This paper substantiates the approach to the sequence of forming an integrative strategy for a corporate enterprise and defines the nature of strategic decisions, which play a pivotal role in ensuring further sustainable development of the business through the implementation of integrative interaction projects (entry into new markets; achieving a monopolistic position in the market; obtaining economies of scale; necessity for complementing or improving existing technologies; cost savings on expensive product development and creation; reduction of costs through the expansion of the supplier or distribution network; need to reduce risks). It establishes the prerequisites for justifying strategic plans for integrative processes, which include the following elements: a complex of desired qualitative and quantitative parameters of the corporate enterprise, the achievement of which is the goal of the overall corporate strategy; principles, rules, and norms for aligning the interests of participants in integrative processes; methods and forms of regulation predominantly used in the implementation of an integrative strategy; principles, rules, and norms for selecting sources of financing for integrative development; principles, rules, and standards for determining partners to form a corporate integrative association. Keywords: integration, integrative strategy, integrative development, corporate enterprise, strategic planning, corporate integrative association.