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Marketing de influência no Instagram: as estratégias de influenciadores tocantinenses
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Este artigo constitui uma síntese da pesquisa realizada a título de dissertação de Mestrado em Comunicação da UFT e tematiza as estratégias de marketing e emprego dos recursos e funcionalidades da plataforma Instagram por influenciadores digitais do Tocantins. O objetivo da pesquisa foi identificar e analisar tais estratégias, respondendo ao seguinte problema: de que maneira os influenciadores digitais do Tocantins utilizam estratégias do marketing de influência e funcionalidades da plataforma Instagram na produção de conteúdo digital? Como resultado, constatou-se que, para conquistar seguidores, os influenciadores digitais do Tocantins apresentam diversas estratégias explícitas de marketing de influência em seus conteúdos do Instagram.
Title: Marketing de influência no Instagram: as estratégias de influenciadores tocantinenses
Description:
Este artigo constitui uma síntese da pesquisa realizada a título de dissertação de Mestrado em Comunicação da UFT e tematiza as estratégias de marketing e emprego dos recursos e funcionalidades da plataforma Instagram por influenciadores digitais do Tocantins.
O objetivo da pesquisa foi identificar e analisar tais estratégias, respondendo ao seguinte problema: de que maneira os influenciadores digitais do Tocantins utilizam estratégias do marketing de influência e funcionalidades da plataforma Instagram na produção de conteúdo digital? Como resultado, constatou-se que, para conquistar seguidores, os influenciadores digitais do Tocantins apresentam diversas estratégias explícitas de marketing de influência em seus conteúdos do Instagram.
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