Modeling the influence of enterprise efficiency on business value assessment

The article presents a model of the impact of assessing the effectiveness of the enterprise on business value and building a forecast of the company. The subject of the research is a set of theoretical and methodological principles and applied aspects of modeling the process of business evaluation and efficiency of economic activity of enterprises. The aim of the work is to substantiate the model of the impact of enterprise efficiency on business value. Methodological basis of the article. A set of general scientific and applied research methods was used to achieve the goal and solve the tasks set in the research: method of analysis and synthesis, system analysis, modeling, expert evaluation, questionnaires, surveys, analytical planning and forecasting methods, rating method, complex weight estimation method based on fuzzy sets, economic-mathematical, statistical methods. Results of work. The structural and logical model of business evaluation and efficiency of the enterprise activity is developed; the economic-mathematical model of influence of efficiency of activity of the enterprise on cost of its business is presented, algorithms of an estimation are improved: efficiency of activity of the enterprise on the basis of an integrated indicator and cost of business on the basis of the generalized indicator of cost. An example of application of evaluation models to the activity of a dairy enterprise is considered, strategies and development plan are substantiated in the context of increasing the efficiency of the enterprise and the value of its business. Field of application of results. The theoretical provisions presented in the article made it possible to form proposals of scientific and practical nature for modeling the impact on business valuation of the efficiency of economic activity of the dairy industry, in the process of strategic planning. Conclusions. The impact of enterprise efficiency on business value is confirmed not only in the course of practical production activities, but also in the process of drawing up strategic business development plans. Therefore, the assessment and modeling of the relationship between these factors allows better forecasting and planning of business processes, optimize the decision-making algorithm to improve economic activity, increase efficiency and increase business value.