RSS in Virtual Organizations

Rich site summary (RSS) is a type of XML document used to share Web contents. Originally designed by Netscape (http://www.netscape.com) to create customize Web channels, RSS has been adopted by news syndication services, Weblogs, Webcasting and online information services. RSS is thus also known as “Really Simple Syndication”. While around for many years, it is now quickly gaining momentum owing to RSS’s active “content-push” technology. RSS is also attractive because of the growing problems of spam making e-mail content delivery extremely challenging. As the data is in XML, RSS information can be handled by a large number of devices. The strength of RSS is its simplicity and universality. It is exceptionally easy to syndicate and deliver site content using RSS; and it is also very easy for the users to read RSS data feeds.