Factors that affect the interest of the manufacturing industries to implement the green industry certification regulation in Indonesia

Green Industry Standards, as a regulation to achieve sustainable industrial development, currently still have little interest in its application in Indonesia, especially through certification. There are only 27 industries that have implemented Green Industry certification from a total of 33,923 industries in Indonesia until 2019. Based on this data, it is necessary to evaluate the application of current Green Industry certification regulations. The findings of this study are expected to be used as one of the information sources for government strategic consideration to increase industrial interest on Green Industry certification implementation. This study is done by analyzing the factors that drive and hinder industrial interest in implementing Green Industry certification. The method used in this study is a quantitative method conducted by a survey of 27 certified industries and 20 uncertified industries using a questionnaire with a Linkert scale and then processed statistically. The results of the research show that the driving factors of industry's interest in implementing Green Industry certification up to 100% was to improve company image, whereas 94.5% of factor inhibiting interest in certification stated by respondents was the currently limited Green Industry Standards that are only available to a certain scope of certain commodities.