Development of Cold Chain Logistics for China's Fresh E-commerce in Post-Epidemic Era

The sudden outbreak of the COVID-19 epidemic has brought a rare development opportunity for the fresh e-commerce industry, it has also put forward higher development requirements for cold chain logistics for fresh e-commerce. Based on the relevant theories of supply chain management, this paper puts forward research issues that need to be improved in the development of cold chain logistics for fresh e-commerce. This paper refers to the research literature on cold chain logistics for fresh e-commerce, the research results at this stage have been sorted out. It starts from the development status of cold chain logistics for fresh e-commerce, we have conducted an in-depth discussion on its existing problems and drawn a series of conclusions. Enterprises should pay attention to the application of emerging technologies to create smart logistics, implement lean management of the supply chain, and promote overall regional development. They should take advantage of the policy to implement industry standardization as soon as possible. The research conclusion is of practical significance to the research on the current situation of cold chain logistics for fresh e-commerce. It provides relevant theoretical and practical support basis for promoting the development of cold chain logistics for fresh e-commerce.