Analysis of "Chinese Style" Packaging with the Example of Time Fengjun, Easy Entertainment, and Lehua Entertainment

With the rise of international entertainment culture in recent years, Chinese entertainment companies have also started to develop, but there is still a gap in research on the "Chinese" packaging of entertainment companies, so the author conducts research in this area. In this paper, we use the case study method to study the operation mode and packaging methods of entertainment companies, starting from the "Chinese" packaging, taking Times Square, One Heart Entertainment, and Lehua Entertainment as examples. By analyzing the business models of entertainment companies and combining the marketing models of China's top entertainment companies, people can learn that different companies need to adopt different business models and development directions according to their own positioning. Combined with the actual Chinese reality, the packaging models of different Chinese entertainment companies are finally derived through continuous exploration. Therefore, after analyzing the positive and negative effects of "Chinese style" packaging, people can improve the relative problems in the future. In the future, the packaging and marketing of entertainment companies should be closer to the market and respond to the changes in the market in time.