PENGARUH MEREK DAN NEGARA ASAL (COUNTRY OF ORIGIN) TERHADAP KEPUTUSAN PEMBELIAN LAPTOP (Studi Kasus Pada Mahasiswa Green Dormitory Universitas Malahayati)

The era of globalization requires everyone to be able to think forward and move quickly. Science technology and information and communication that continues to develop can have a positive or negative impact on its users. Laptop is one of the results of the development of information technology that is very close to human life. The purpose of this study was to determine the effect of brand and country of origin on laptop purchase decisions and to determine which of the most dominant variables influenced laptop purchase decisions in Malahayati University's green dormitory students. The population in this study were students who had laptops in Green Dormitory (Dormitory) of Malahayati University totaling 1684 people. This research uses proportional strata rendom sampling technique. The sample of this study were 323 Green Dormitory students at Malahayati University in 2012/2017. Primary data in this study were obtained by distributing questionnaires to Green Dormitory students at Malahayati University. These data are tested by validity test, reliability test, classic assumption test. Data analysis techniques using multiple linear regression analysis. The results of the partial test show that the brand variable and the country of origin variable significantly influence the laptop purchase decision of Malahayati University's green dormitory students. Together brand variables and country of origin variables have a significant influence on laptop purchasing decisions on Malahayati University's green dormitory students (Bibliography, 2006 - 2017).Keywords :      Brand and Country of Origin against laptop purchase decisions.