“Ladies and gentlemen, Dodge Presents Flaco Jiménez!”

This chapter discusses the role of modern media representations of conjunto on the global dissemination of the genre. It traces the recording history of the genre through small, regional labels like Ideal and Falcón and larger, niche companies like Arhoolie and Arista Texas, contending that such specialized distribution has limited an inter/national understanding of conjunto to Flaco Jiménez’s particular flavor of the genre as interpreted among a bourgeois audience. In addition, it explores the radio presence of conjunto in stations like KEDA in San Antonio. Although globalization broadens participation in Texas-Mexican conjunto, it constrains aesthetic traits and community-based meanings to what is disseminated through these mediated channels.