Nostalgia for the soviet in the modern media scene

The article sets out the current and paradoxical problem of nostalgia, the object of which is the Soviet past, Soviet being, the idea of soviet life as a source of stability and moral and psychological certainty. Nostalgia is considered as a cultural philosophical metaphor and as an academically conceived subject of study in the interdisciplinary paradigm. The definition correlates with psychological discomfort and with the need to return the past, perceived as a harmonically arranged life. The concept of nostalgia and the phenomenon it denotes correlate with several problematic discourses, being at the intersection of socio-cultural, philosophical and worldview, historical, symbolic and psychological aspects. Nostalgia turns out to be a way of mythologizing the Soviet past, actualizing the personal experience of representatives of different generations as experiencing negative and requiring overcoming psychological conflicts. The research methodology is related to the deep traditions of socio-philosophical and philosophical-anthropological issues, consists in ideas about the cyclical nature of social processes and phenomena of cultural life. Based on the judgments of N. Berdyaev, S. Bulgakov, other philosophers and publicists, the significance of the aspect of nostalgia associated with longing for lost Russia and for lost spaces, emotions, links is affirmed. For the noble environment, the subject of nostalgia is pre-revolutionary Russia, the image of which is being idealized, and the social problems of the monarchist state go into oblivion. Soviet existence is permeated by longing for the past. Living generations see psychoemotional reactions in the Soviet past, which are broadcast as present there and absent in the current society – the value of friendship, the duration of love, interest in life, social inclusion, willingness to make decisions and lack of infantility, early adulthood; collectivism, stability, camaraderie are being updated as an alternative to the loss of socially significant ideals. The dynamics of nostalgic manifestations in several generations of Soviet and post-Soviet people is noted. We analyze media, in particular, presented in television and cinematic products, manifestations of nostalgia for strength and harmony, fidelity to the chosen path and masculine certainty (sports issues, appeal to the discourse of power).