Facets of the soviet in the memory of media audience

The article is devoted to the problem of the current state of cultural memory about the Soviet experience, Soviet existence in the media space in the context and format of memetics. The authors solve three problems: the definition of key concepts that characterize the problem, including the definition of the concept «soviet meme»; identification and overview content analysis of Runet resources updating cultural memory of the USSR in meme format; systematizing the results of a micro-sociocultural survey aimed at identifying the state of cultural memory of soviet. The soviet meme is positioned as a peculiar cultural gene of soviet being and consciousness and is defined as a unit of soviet cultural information, entrenched in cultural memory and reproduced in the infosphere, media environment, culture, mass consciousness, sociocultural practices in accordance with context and modality in the original or transformed state. A significant sphere of the existence of soviet memes is the cultural memory and actual discourse of the soviet. Key components of the media oecumenes of soviet memes in Runet were revealed. The results of a micro-sociocultural survey were systematized, which made it possible to form an idea on the state of Runet users’ cultural memory.