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Digital Pricing
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Digitale Technologien verringern die Kosten der Preisgestaltung und verbessern die Messbarkeit des Kundenverhaltens und Marktumfelds. Das ermöglicht dynamische und algorithmische Preisgestaltungsmodelle, führt aber auch zu Herausforderungen in Bezug auf Transparenz und Preisakzeptanz.
Title: Digital Pricing
Description:
Digitale Technologien verringern die Kosten der Preisgestaltung und verbessern die Messbarkeit des Kundenverhaltens und Marktumfelds.
Das ermöglicht dynamische und algorithmische Preisgestaltungsmodelle, führt aber auch zu Herausforderungen in Bezug auf Transparenz und Preisakzeptanz.
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