Advertising art in the Art Deco style

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertisingcanbe measured, and to show advertising profess...

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digitalalgorithms.Advertising has become a ubiqu...

This concluding chapter discusses the impact of wartime events on advertising and consumer activism after World War II, and examines their reverse trajectories in the 1950s. With a...

Advertising strategically reroutes media, popular culture, values, and social relations to create new meanings housed within commodity-signs. Chapter Three addresses this recontext...

This chapter investigates the turn toward modernism embodied by the bold Art Deco structure erected by the Daily News in 1930, a new form to house the new form of the tabloid. As N...

For decades, market, communication and advertising impact research has provided important insights for the economy as well as for advertising and media agencies. This book contains...

For decades, market, communication and advertising impact research has been providing important insights for both the economy and for advertising and media agencies. This book cont...