Analysis of the gastronomic offer with respect to the sustainability of the magical town of Cholula

The social and economic dynamics in tourist destinations had a radical change from the economic recovery derived from the pandemic caused by SRAS-CoV-2, the drop of up to 90% in the tourism sector implied substantial changes in practices for the provision of services. The commitment that companies must have towards social, economic and environmental progress in a comprehensive company-population manner is crucial for adequate sustainable development. The Pueblos Magics program was created in 2001 with the intention of structuring a complementary and diversified offer within the country, whose objectives are focused on promoting a social approach with respect to human rights, promoting fair and balanced development among individuals and communities, strengthen innovation and diversification of the tourist offer, as well as contribute to sustainable development by prioritizing heritage conservation. At present, the level of sustainable development that exists in the destinations known as Pueblos Magics de Puebla is unknown, so this research seeks to assess the sustainable development achieved, with an instrument that explores the social, economic, and environmental components observed in practices. carried out by companies linked to tourism with special emphasis on gastronomic companies. To identify the different axes of sustainability, were selected 3 items from each component that integrates it. It was observed that the Pueblo Magic of Cholula has achieved significant sustainable development in terms of the economic units that offer food and beverages. Another data that stands out is that 60% of the companies showed that the levels of social and economic development are relevant, being reflected in the perception that the economic units have with respect to the improvement of the quality of life of the entrepreneurs and the local population.