Sustainable Investing

Deciding how to invest money can be complicated. For traditional investors, the primary criterion is profitability. However, the process becomes more challenging for sustainable investors because they add an-other layer of complexity by integrating personal values and societal issues into investment deci-sion-making. In addition, these investors have many methods available to help them meet their goals. These approaches include screening, ESG integration, socially responsible investing, shareholder engagement and activism, thematic investing, and impact investing. As a result, no “one size fits all” approach is available for sustainable investing. Many vehi-cles are also available to help sustainable investors align values with investments, such as stocks, bonds, mutual funds, and ETFs. In summary, this chapter helps sustainable investors sort through various investment approaches and choices that provide more than just a financial re-turn.