Toward a Marketplace Missiology

God is moving in a dynamic, fresh, new, and powerful way in the world, according to many observers. Surprisingly, this new movement is occurring in and through the marketplace, and it may become the most influential, effective mission field of the twenty-first century. These observations are not only being made by distinguished theologians, evangelists, and pastors, but by the secular press as well. This article gives an overview of the many facets of this new phenomenon and suggests a new area of missiology called marketplace missiology. The author challenges the academic missiological community to add this new dimension of the missio Dei to their curricula if they are to remain vital and relevant in today's ever-changing, complex world.