Sustaining the traditional ‘Kasuti embroidery’ by digital embroidery software

Abstract Indian embroideries are popular all over the world and are highly liked (Sapra, K. 2015). Kasuti embroidery has its own regional identity and has crossed borders to be marketed in different parts of the world. Traditional Kasuti embroidery with ethnic designs and motifs with brilliant colours bear an individual hallmark of Indian textile design (Bennur and Gavai 2015). The success factor of Indian regional embroidery ‘Kasuti’ included: Customer specific designs and products, incorporating global styles” (Tiwari, A. and Anjali. 2019). In the present study, traditional ‘Kasuti’ embroidery motifs were explored and collected for the creative& innovative designing. Top-ranked motifs were selected for innovative design development and designs were developed with the help of Corel DRAW X3 software. After then digitize the selected designs using Wilcom E2 embroidery software. Respondents were evaluated the products on the basis of different parameters like techniques, aesthetic appeal, design placement, uniqueness of design and overall appearance. The study were found that all the developed products by using digital embroidery softwares are highly preferred by consumers, they are ready to purchase the articles and developed article were created the look of original hand embroidery.