Transmedia Storytelling of Liangzhu Culture Inscribed Symbols

Liangzhu culture is “the evidence of Chinese civilization for 5000 years” and has great historical and social values. As an essential material for studying Liangzhu culture, the narrative carrier of Liangzhu culture inscribed symbols has experienced continuous expansion from paper media to new digital media. With the advancement and integration of technology, virtual reality technology has also become a unique storytelling medium. The development of new media has continuously optimized the way of cultural communication and information dissemination. This research aims to explore the transmedia storytelling of Liangzhu inscribed symbols, combine the existing VR exhibition project, further promote the dissemination of Liangzhu culture, and ultimately strengthen the construction of Liangzhu inscribed symbols and enhance the influence of Liangzhu culture through new technology.