The Art of Entrepreneurship – Entrepreneurship as Artistic Practice Entrepreneurship in the Artistic and Cultural Sector

This exposition documents The Art of Entrepreneurship – Entrepreneurship as Artistic Practice, a two-year artistic research project exploring how artistic work moves from idea to public encounter. The project investigates how artists and cultural practitioners in a Swedish context navigate aspirations, impact, collaboration, interdisciplinary processes, audience relations, and new forms of distribution. Through interviews, reflective inquiry, and the creation of audio-visual material, the research examines how entrepreneurial methods and models are understood, adapted, or resisted within artistic practice—and how these methods might support more sustainable artistic trajectories.The project’s knowledge-creating approach is grounded in artistic research and co-creative methodology. Rather than treating artists as objects of study within an economic discourse, the research situates entrepreneurial thinking within the artistic field itself. Using mixed methods, including literature review, semi-structured interviews, and collaborative filming, the project brings forward stories of artistic processes, agency, urgency, and the conditions under which artistic ideas materialise and generate societal impact.The exposition presents early findings, thematic patterns, audio-visual portraits, methodological reflections, and ongoing analyses. It also contributes to the development of pedagogy in entrepreneurship within the arts, informing existing SKH educational programmes and supporting the emergence of new content. As a whole, the exposition serves as both documentation and a platform for continued reflection, dialogue, and future publications derived from the project. keywords: Entrepreneurship, cultural entrepreneurship, Artistic Entrepreneurship, artistic research, hybrid research