MODEL PENGELOLAAN BISNIS OBYEK WISATA HIDDEN CANYON DI BALI BERBASIS KEARIFAN LOKAL TRI HITA KARANA DAN SUSTAINABILITY

Penelitian ini bertujuan untuk mengeksplorasi pengelolaan obyek wisata Hidden Canyon berbasis nilai kearifan lokal tri hita karana dan prinsip sustainability. Penelitian ini menggunakan pendekatan kualitatif dengan mengumpulkan data melalui wawancara dan studi dokumentasi. Penelitian ini dilakukan di Obyek Wisata Hidden Canyon, Beji Guwang, Kabupaten Gianyar, Bali. Penelitian ini menemukan bahwa obyek wisata Hidden Canyon menerapkan model pengelolaan berbasis prinsip tri hita karana yang selaras dengan prinsip sustainability. Penelitian ini secara umum menemukan bahwa pengelola obyek wisata Hidden Canyon dalam pengelolaannya memperhatikan keselaran antara upaya pengembangan bisnis dan ekonomi masyarakat sekitar dengan upaya pelestarian lingkungan dan kepedulian sosial. Pengelola secara intens melakukan upaya pemberdayaan masyarakat, peningkatan daya tarik obyek wisata, dan memfasilitasi wirausaha lokal. Upaya pelestarian lingkungan dilakukan melalui kampanye anti sampah plastik dan menjaga saluran air subak. Pengelola obyek wisata juga secara aktif memberikan bantuan sosial tunai dan keagamaan kepada desa adat.  This study aims to explore the management of Hidden Canyon tourism objects based on the value of tri hita karana local wisdom and the principle of sustainability. This study uses a qualitative approach by collecting data through interviews and documentation studies. This research was conducted at Hidden Canyon Tourism Object, Beji Guwang, Gianyar Regency, Bali. This study found that the Hidden Canyon tourism object applies a management model based on the tri hita karana principle which is in line with the principle of sustainability. This research generally finds that the manager of the Hidden Canyon tourism object in achieving business and economic development goals pays attention to environmental conservation and social care efforts. The manager intensively makes efforts to empower the community, increase the attractiveness of tourism objects, and facilitate local entrepreneurs. Efforts to preserve the environment are carried out through anti-plastic waste campaigns and maintaining subak waterways. Tourism object managers also actively provide cash for villagers’ religious and social activities.