The Impacts of Job Stress on Graphic Designers’ Performance in the Lahore, Pakistan

This study is about job stress in the life of graphic designers working in Lahore. Graphic designing is a creative field and designers today seek to create unique visuals for the world through their novel ideas, creativity, and strategic design thinking. They try to portray their knowledge of social awareness, through the animations. However, globalization has increased the competition and speed in the field of graphic designing, and studies show that there is a positive relationship between globalization and stress. So, today’s graphic designers are leading a stressful life. Moreover, the literature shows that stress may reduce the level of job performance. Accordingly, this research is an effort to visualize the stressful life of a graphic designer and its relation to job performance. This study covers some determinants of stress in the life of graphic designers; including anxiety, workload, job insecurity, interpersonal relations, and work-family conflicts. Moreover, data has been collected from various firms in Lahore through adopted and modified questionnaires. The results of the study suggest that work pressure has a significant negative impact on the job performance of designers. The purpose of this study was to develop an animated short film that shows the impact of job stress and its determinants on the life of a graphic designer. It's an effort to show the struggle of a graphic designer who works tirelessly in this stressful situation. This study will be helpful for the top management of firms. It will help them understand the stress level of graphic designers so that they may realize their anxiety and make corrective decisions so that they would not be losing themselves both physically and mentally.