Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Relationship between creativity, adaptive selling, and sales performance: The moderating role of job satisfaction
View through CrossRef
Despite the sound number of research work on creativity, a few researchers have paid attention to the mediating role of job satisfaction between creativity, adaptive selling, and sales performance. The present study investigates the direct relationship between the salesperson’s creativity and adaptive selling on their performance. In addition, the study also examines the role of job satisfaction as a moderator between creativity and adaptive selling and between creativity and sales performance of Indian disserves companies. The study is conducted using a sample of 120 respondents including both salesperson and supervisor from diverse industries in India. Results reveal that there is a significant positive relationship between creativity, adaptive selling, and sales performance. Besides, it shows that job satisfaction moderates the relationship between creativity and sales performance, but there is no relationship between creativity and adaptive selling. The paper provides a valuable contribution to theory and practice and identifies potential areas for further investigation.
Penerbit Universiti Sains Malaysia
Title: Relationship between creativity, adaptive selling, and sales performance: The moderating role of job satisfaction
Description:
Despite the sound number of research work on creativity, a few researchers have paid attention to the mediating role of job satisfaction between creativity, adaptive selling, and sales performance.
The present study investigates the direct relationship between the salesperson’s creativity and adaptive selling on their performance.
In addition, the study also examines the role of job satisfaction as a moderator between creativity and adaptive selling and between creativity and sales performance of Indian disserves companies.
The study is conducted using a sample of 120 respondents including both salesperson and supervisor from diverse industries in India.
Results reveal that there is a significant positive relationship between creativity, adaptive selling, and sales performance.
Besides, it shows that job satisfaction moderates the relationship between creativity and sales performance, but there is no relationship between creativity and adaptive selling.
The paper provides a valuable contribution to theory and practice and identifies potential areas for further investigation.
Related Results
Anteseden Kinerja Karyawan PT. Bank Mandiri Persero Tbk Area Jakarta Cikini
Anteseden Kinerja Karyawan PT. Bank Mandiri Persero Tbk Area Jakarta Cikini
AbstractThe problem of this research comes from a phenomenon that occurred to employees in PT. Bank Mandiri (Persero) Tbk Area Jakarta Cikini. The objectives of the research are to...
Cometary Physics Laboratory: spectrophotometric experiments
Cometary Physics Laboratory: spectrophotometric experiments
<p><strong><span dir="ltr" role="presentation">1. Introduction</span></strong&...
How Job Stress Influences Organisational Commitment: Do Positive Thinking and Job Satisfaction Matter?
How Job Stress Influences Organisational Commitment: Do Positive Thinking and Job Satisfaction Matter?
This study was conducted to examine the moderating effects of positive thinking and job satisfaction on the connection between job stress and organizational commitment. This study ...
Job Satisfaction in Human Resources: A State Employment Agency
Job Satisfaction in Human Resources: A State Employment Agency
The purpose of the researcher was to investigate job satisfaction for employees of Kansas Job Service Centers, an agency of the Department of Human Resources. These centers are lo...
The relationship between job stress and job burnout of preschool teachers during the COVID-19: The moderation of perceived organizational support
The relationship between job stress and job burnout of preschool teachers during the COVID-19: The moderation of perceived organizational support
BACKGROUND: COVID-19 poses great challenges for preschool teachers in China, which will increase the level of job stress and job burnout, and have an impact on the relationship bet...
Pengaruh Job Insecurity, Job Stress, Work-Family Conflict Terhadap Turnover Intention Pada Karyawan BPO di Yogyakarta Dimediasi Job Satisfaction
Pengaruh Job Insecurity, Job Stress, Work-Family Conflict Terhadap Turnover Intention Pada Karyawan BPO di Yogyakarta Dimediasi Job Satisfaction
This study aims to examine and analyze the influence of job insecurity, job stress and work-family conflict on turnover intention which is mediated by job satisfaction. This resear...
Factors influencing job satisfaction among nurses with permanent and temporary employment
Factors influencing job satisfaction among nurses with permanent and temporary employment
Background: Job satisfaction is a fundamental factor affecting nurse well-being, retention, and healthcare system performance. Aim: This study explores the determinants of job sati...
Job Satisfaction Among Nurses: A Cross-Sectional Study in District Peshawar
Job Satisfaction Among Nurses: A Cross-Sectional Study in District Peshawar
Job satisfaction defined by World Health Organization (WHO) as “a pleasurable or positive emotional state resulting from the appraisal of one’s job or job experiences”. In short th...