A primer of visual art; the basis of advertising, posters, typography, textiles, display, interiors, ind. design, architecture, sculpture, photography, drawing [and] painting

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertisingcanbe measured, and to show advertising profess...

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digitalalgorithms.Advertising has become a ubiqu...

Typography: A Very Short Introduction offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make...

Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readab...

This book examines the key content and propaganda value of posters in the dictatorships of Stalin’s USSR (1927-53) and Hitler’s Germany (1933-43), using posters as a point of entry...

This book is a decentred study of how textiles shaped, disrupted, and transformed subjectivities in the age of the first globalisation. The volume presents a radically cross-discip...

This chapter deals with the forms in which Chinese texts reached neighbouring societies and were reproduced there. Thanks to the spread of paper-making technology, the materials wi...

Revit is rapidly replacing AutoCAD as the digital drawing tool of choice for architects and interior designers. This book aims to help design students master Revit as a tool in the...