A primer of visual art; the basis of advertising, posters, typography, textiles, display, interiors, ind. design, architecture, sculpture, photography, drawing [and] painting

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertisingcanbe measured, and to show advertising profess...

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digitalalgorithms.Advertising has become a ubiqu...

Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readab...

This book is a decentred study of how textiles shaped, disrupted, and transformed subjectivities in the age of the first globalisation. The volume presents a radically cross-discip...

Revit is rapidly replacing AutoCAD as the digital drawing tool of choice for architects and interior designers. This book aims to help design students master Revit as a tool in the...

Foundations of Interior Design, 4th Edition, introduces the fascinating world of interior design practice. The authors provide an overview of the interior design profession, introd...

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fas...

The digital age has revolutionised the look of journalism, be it online or in print. The subsequent shift to multi-media and multi-platform publishing arguably makes visual appeara...