Administrative Processes & Online Media Management among Travel Service Enterprises: Pathways to Entrepreneurial Success in Isabela, Philippines

This study examines online media administration and administrative processes in travel service businesses leading to entrepreneurial success in Isabela, Philippines. Specifically, it aims to (1) determine the administrative processes, (2) identify online media management, (3) ascertain tour services, (4) assess entrepreneurial success, and (5) analyze the pathways of administrative processes and online media management in travel services that lead to entrepreneurial success. The study employed a quantitative research approach, and the research instrument was a questionnaire administered to a sample size of 183 employees of travel service enterprises in Isabela, Philippines. Data analysis involved frequency distribution, percentages, mean, standard deviation, and structural equation modeling. Findings revealed that the level of administrative processes, online media management, and tour services among Travel Services as perceived by employees were all rated as high on average. The level of entrepreneurial success was also rated at a high average level. Moreover, the structural model revealed that: Administrative processes had a direct positive influence on entrepreneurial success (path coefficient = 0.425), online media management (path coefficient = 0.931), and travel services (path coefficient = 0.240). Online media management directly influenced entrepreneurial success (path coefficient = 0.271) and travel services (path coefficient = 0.725). Travel services directly influenced entrepreneurial success (path coefficient = 0.298). Administrative processes indirectly influenced entrepreneurial success through online media management (path coefficient = 0.216). Administrative processes indirectly influenced entrepreneurial success through travel services (path coefficient = 0.072). Lastly, Administrative processes indirectly influenced entrepreneurial success through both online media management and travel services (path coefficient = 0.525). These findings provide a model that travel service entrepreneurs can adapt to develop their businesses sustainably, considering the specific characteristics of their operational areas in Isabela, Philippines.