Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Drawing National Boundaries in Barr’s Ba-Bru Comic Strip Advertising
View through CrossRef
Barr’s Irn-Bru (previously Iron Brew), Scotland’s best-known soft drink,
was promoted by recurrent comic strip advertisements in Scottish newspapers from 1939 to 1970. ‘The Adventures of Ba-Bru’ featured an eponymous Indian character who was joined by a kilt-wearing companion known as Sandy. This article explores how what the firm presents as the longest-running promotional comic strip in history has helped shape the construction of Scottishness in the drink’s advertising. The exotic nature of the central Ba-Bru figure provides a counterpoint to manifestations of local particularism but also grounds the drink’s discourse on Scottishness in a wider imperial and unionist context. The comic strips also generate examples of intermedial transfer that underline the impact of quotidian consumption
habits in a national identity shaped by popular culture.
Title: Drawing National Boundaries in Barr’s Ba-Bru Comic Strip Advertising
Description:
Barr’s Irn-Bru (previously Iron Brew), Scotland’s best-known soft drink,
was promoted by recurrent comic strip advertisements in Scottish newspapers from 1939 to 1970.
‘The Adventures of Ba-Bru’ featured an eponymous Indian character who was joined by a kilt-wearing companion known as Sandy.
This article explores how what the firm presents as the longest-running promotional comic strip in history has helped shape the construction of Scottishness in the drink’s advertising.
The exotic nature of the central Ba-Bru figure provides a counterpoint to manifestations of local particularism but also grounds the drink’s discourse on Scottishness in a wider imperial and unionist context.
The comic strips also generate examples of intermedial transfer that underline the impact of quotidian consumption
habits in a national identity shaped by popular culture.
Related Results
Simulation of psychosomatic processes in advertising
Simulation of psychosomatic processes in advertising
The features of advertising psychology are investigated and the mechanism of its influence on consumer behavior is simulated in this paper. The basic models of perception of advert...
SOCIOLINGUISTIC ANALYSES OF THE BRU- VAN KIEU LANGUAGE AND SCRIPT: USAGE AND SPEAKERS’ ATTITUDES
SOCIOLINGUISTIC ANALYSES OF THE BRU- VAN KIEU LANGUAGE AND SCRIPT: USAGE AND SPEAKERS’ ATTITUDES
This paper presents a sociolinguistic study on the current use of language and script among the Bru- Van Kieu people in Vietnam, as well as their attitudes and aspirations towards ...
A Pioneer in Advertising and Society Studies: An Interview with William O’Barr on Building Academic-Industry Bridges
A Pioneer in Advertising and Society Studies: An Interview with William O’Barr on Building Academic-Industry Bridges
Abstract: This is the second of three interviews published in this issue with Advertising & Society Quarterly ’s founding editor William “Mack” O’Barr. The series covers his pr...
Animations, Comic Books, and Manga
Animations, Comic Books, and Manga
Comic scholarship emerged out of several different arenas, each with its own distinct style and purpose. Some of the first books about comics were written by comic fans who were in...
CULTURE FORMING ASPECT OF PUBLIC SERVICE ADVERTISING
CULTURE FORMING ASPECT OF PUBLIC SERVICE ADVERTISING
The advertising space acts as a global axiological translator at the present stage, forming a new anthropological type. Acting as a mechanism of persuasion, advertising has become ...
Análisis de la estética y la narrativa secuencial de la tira cómica el llanero solitario, publicada entre 1981 y 1984, e ilustrada por Russe
Análisis de la estética y la narrativa secuencial de la tira cómica el llanero solitario, publicada entre 1981 y 1984, e ilustrada por Russe
RESUMEN El Llanero Solitario ha sido uno de los personajes más emblemáticos de la cultura estadounidense. Su paso por la radio, televisión, cine y cómics marcó toda una época en la...
Advertising
Advertising
Advertising is defined as paid communication from an identified sponsor using mass media to persuade an audience. There are many ways to promote ideas, brands, politicians, or issu...
Long-term edge effect of strip roads in pine stands (Pinus sylvestris L.)
Long-term edge effect of strip roads in pine stands (Pinus sylvestris L.)
Crowns of trees neighboring a strip road are exposed to greater amounts of sunlight, which may result in the so-called edge effect, leading to enhanced tree growth. The aim of this...