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The Bond women

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This chapter continues with the theme of consumerism in the Playboy–Bond connection by examining the representation of women and the role of sexuality in the lifestyle fantasy via its relationship to commodification. The chapter observes that the Playmate and the Bond girl share common characteristics, and it examines Playboy’s coverage of the women of the early Bond films by closely analysing the November 1965 ‘James Bond’s Girls’ pictorial. As the first of many Playboy pictorials to accompany the Bond films, the presentation of ‘James Bond’s Girls’ serves as an instructive case study for many of the issues and debates over female objectification and sexual liberation. The chapter ends its analysis of these representations of women in Playboy and Bond by relating them to the requirements of male sexuality and the playboy ideal.
Manchester University Press
Title: The Bond women
Description:
This chapter continues with the theme of consumerism in the Playboy–Bond connection by examining the representation of women and the role of sexuality in the lifestyle fantasy via its relationship to commodification.
The chapter observes that the Playmate and the Bond girl share common characteristics, and it examines Playboy’s coverage of the women of the early Bond films by closely analysing the November 1965 ‘James Bond’s Girls’ pictorial.
As the first of many Playboy pictorials to accompany the Bond films, the presentation of ‘James Bond’s Girls’ serves as an instructive case study for many of the issues and debates over female objectification and sexual liberation.
The chapter ends its analysis of these representations of women in Playboy and Bond by relating them to the requirements of male sexuality and the playboy ideal.

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