An Enterprise Service Demand Classification Method Based on One-Dimensional Convolutional Neural Network with Cross-Entropy Loss and Enterprise Portrait

To address the diverse needs of enterprise users and the cold-start issue of recommendation system, this paper proposes a quality-service demand classification method—1D-CNN-CrossEntorpyLoss, based on cross-entropy loss and one-dimensional convolutional neural network (1D-CNN) with the comprehensive enterprise quality portrait labels. The main idea of 1D-CNN-CrossEntorpyLoss is to use cross-entropy to minimize the loss of 1D-CNN model and enhance the performance of the enterprise quality-service demand classification. The transaction data of the enterprise quality-service platform are selected as the data source. Finally, the performance of 1D-CNN-CrossEntorpyLoss is compared with XGBoost, SVM, and logistic regression models. From the experimental results, it can be found that 1D-CNN-CrossEntorpyLoss has the best classification results with an accuracy of 72.44%. In addition, compared to the results without the enterprise-quality portrait, the enterprise-quality portrait improves the accuracy and recall of 1D-CNN-CrossEntorpyLoss model. It is also verified that the enterprise-quality portrait can further improve the classification ability of enterprise quality-service demand, and 1D-CNN-CrossEntorpyLoss is better than other classification methods, which can improve the precision service of the comprehensive quality service platform for MSMEs.