Environmental Orientation, Green Supply Chain Management, and Corporate Performance: The Mediating Role of Green Supply Chain Management

As people have become more concerned about the environment's ability to sustain itself over the past few years, environmental orientation and environmentally responsible management of supply chains have become increasingly important. The approach that a company takes towards the preservation of the natural world and the part it plays in the introduction of environmentally responsible policies is what is meant by the term "environmental orientation." Green supply chain management, on the other hand, entails the incorporation of environmentally friendly practises throughout the entirety of the supply chain, beginning with the procurement of raw materials and continuing all the way through the delivery of finished goods. The objective of green supply chain management is to lessen the negative impact that a company's operations have on the surrounding environment while simultaneously maintaining or improving the company's level of performance. In this study, we investigate the connection between environmentally conscious business practises, environmentally conscious management of supply chains, and successful business operations. In addition to this, we investigate the role that green supply chain management plays as a mediator in this connection. According to our findings, an environmental orientation appears to have a positive influence on green supply chain management, which in turn appears to have a positive influence on corporate performance. In addition, we discovered that environmentally responsible management of supply chains acts as a moderating variable, thereby reinforcing the connection between environmental orientation and business performance. Our findings shed light on the significance of environmental orientation as well as environmentally responsible management of supply chains in the process of improving corporate performance. When it comes to supply chain management, businesses that have a strong environmental orientation are more likely to adopt environmentally friendly practises, which can lead to improved performance.