Study on problems and countermeasures of ideological and political teaching in colleges and universities under the background of new media era

At present, with the continuous improvement and rapid development of the socialist market economy in China, especially the sudden rise of electronic information technology, the new communication tools are changing with each passing day. In this process, new media information technology, with its unique advantages, “broke” into the vision of modern people, participated in and influenced people’s way of life, behavior habits and social operation, and brought the development of human society into a new stage, the new media age. In today’s era, the new media has been developing rapidly in terms of technology and content, and its content is timeliness and interesting. It matches the characteristics of contemporary college students in pursuit of freshness and individuality, so that it has won the general favor of college students. However, when the new media information technology affects and permeates all aspects of the University, the ideological and political education of college students does not seem to keep pace with the times. Because of the lack of experience, many colleges and universities have not integrated the new media information technology with the ideological and political education of college students, but simply turn the original paper into a web page, ignore the readability and dissemination of the content, resulting in the poor practical effect of education, and then a series of real problems urgently to be solved. Therefore, this paper makes a detailed summary of the problems and Countermeasures of the current new media and college students’ Ideological and political teaching, aiming at arousing people’s attention to the political and ideological education of college students in the new media era, and providing suggestions for the use of new media information technology to promote the development of College Students’ Ideological and Political Education under the information age.