MOTIVATIONS BEHIND BINGE-WATCHING AMONG YOUTH AND THE GRATIFICATIONS ACHIEVED

Binge-watching is a new concept which saw its rise from 2013 onwards, it became one of the significant ways especially for youth to spend free time. It has become one of the popular ways especially for youth to spend free time. Present study attempts to explore the motivations behind binge-watching among youth and the gratification achieve by that. Uses and Gratification Theory, is used to provide theoretical framework. The current theory explains that people use media to satisfy their desires. Bing watching has many effects, the main argument refers to swift gratification and desires related to entertainment, engagement, and relaxation. Survey method was used with purposive sampling technique. Total 110 respondents filled the survey. Findings illustrates that motivation behind binge-watching is the need of learning. Youth indulge in this behavior to feel connected and to fulfil curiosity, moreover youth find binge-watching a good viewing pattern as it relieves their stress. According to the findings binge-watching have positive effects. Keywords: Binge-Watching, Stress, Curiosity, Traditional media, Netflix.