The ‘Mascara Boys’: Performance, Subversion, and the New Pakistani Masculinity

AbstractThis study offers an exploration into the performative expressions of gender and masculinity by the "Mascara Boys" in Pakistan. Situating the research within the frameworks of performativity theory and hybrid masculinities, the study investigates how these individuals subvert and challenge established masculinity norms through the strategic use of Instagram as a transgressive digital space. The findings reveal a multifaceted landscape where digital platforms act as both a stage and a catalyst for conversations on gender diversity, both within Pakistan and transnationally. The Mascara Boys emerge as agents of change who navigate complex intersections of socio-cultural expectations to embody a form of hybrid masculinity that is both locally informed and globally resonant. Through their intentional acts, they not only disturb entrenched heteropatriarchal structures but also contribute to a richer, more complex understanding of masculinity. The study concludes that their emergence as practitioners of hybrid masculinity within the Pakistani context signals a significant paradigm shift, urging a re-evaluation of normative gender roles and paving the way for a more inclusive discourse on gender diversity in Pakistan.