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Art Deco News
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This chapter investigates the turn toward modernism embodied by the bold Art Deco structure erected by the Daily News in 1930, a new form to house the new form of the tabloid. As New York grew to be the largest city in the world in 1925, the emergence of tabloids and radio changed the media landscape once again. Taking their cues from the enhanced corporate image that the Singer, Woolworth, and Chrysler Buildings had brought to their companies, newspapers advertised with yet taller corporate architecture. The buildings looked not to the past but toward the future, as was befitting a new cosmopolitanism. These forward-looking designs branded the media according to the emerging principles of public relations, iconography, and advertising.
Title: Art Deco News
Description:
This chapter investigates the turn toward modernism embodied by the bold Art Deco structure erected by the Daily News in 1930, a new form to house the new form of the tabloid.
As New York grew to be the largest city in the world in 1925, the emergence of tabloids and radio changed the media landscape once again.
Taking their cues from the enhanced corporate image that the Singer, Woolworth, and Chrysler Buildings had brought to their companies, newspapers advertised with yet taller corporate architecture.
The buildings looked not to the past but toward the future, as was befitting a new cosmopolitanism.
These forward-looking designs branded the media according to the emerging principles of public relations, iconography, and advertising.
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