Neurolinguistic and Semiotic Film Structure Modelling as the Linguistic Student Engagement Technique

The research paper aims to improve the methodology platform and engage language students. The study’s main aim is to optimize the effectiveness of the learning process. Therefore, the authors of the article focused on solving the following tasks: 1) to revise the theoretical linguistic semiotics and lingua didactic approaches to understanding the notion of film/cinema; 2) to design the model of the neurolinguistic semiotics structure of a film; 3) to formulate the practical recommendations for applying the criterion of ecological impact to select authentic teaching video materials; 4) to experimentally prove their expediency. We utilize both general scientific research tools and unique experimental methods. We use observation, description, analysis, synthesis, generalization, and systemization, applied neurolinguistic programming (NLP), and lingua didactic techniques. We use the first group of strategies to formulate the theoretical basis of the work, logical arrangement of scientific facts, expression of conclusions, and qualification of actual material. With the help of the second group of methods, we design a model of the neurolinguistic semiotic structure of the film and experimentally verify its effectiveness in the teaching process. The main results: 1) the range of impact varieties is in the following way: weak degree – persuasion, moderate – suggestion, moderate and considerate – manipulation; 2) symbols are oriented to suggestive impact, copies – to suggestive and persuasion impact, indices – to the ability to actualize all impact varieties, including manipulations; 3) the use of publicist documentaries with persuasive and suggestive elements helps to increase student activity in the classroom. The significance of the work is that its results can be helpful to language teachers in the selecting of educational video materials for students.