Chicory colour in the colour conceptosphere of language: from blue and brown to chicory colour

On the basis of various discourses (lexicographic, dialectal language, associative, artistic, advertising), we represent a research fragment dedicated to the description of colour perception and obvious chicory, the purpose of which is to create the fullest possible version of the color concept sphere of the floristic space of the language. The main results of the research are: 1) the quantitative and qualitative composition of colour terms that are significant in the presence of descriptions of chicory; 2) a dominant colour registry representing the colour standard for plant detection; 3) a list of different colour definitions associated with the area of the individual author's picture of the world; 4) functional of colouristic descriptions of chicory, represented by a spectrum of functions: from ontological to chronotopic and prototypical; 5) description of the current proposal for the production of acceptable variations in the combination of the meanings of colour terms based on the colouristic description of chicory. The theoretical basis was research in the field of cognitive linguistics, linguistics of colour; methodological – a set of methods and techniques, including the descriptive-analytical method, contextual, method of directed associative experiment, quantitative; continuous sampling technique. Obtaining results, visualization of the processes of conceptualization and categorization of reality in language, use as a research activity in research of various aspects of the language worldview, colour worldview, and in the educational and methodical work of the language in the preparation of cognitive linguistics, linguistics colour, copywriting, as well as in lexicographic practice and the practice of teaching a foreign language.